The story of the fisherman

  • Customer: Human IT
  • Agency: Bär Tiger Wolf
  • Production: Bär Tiger Wolf

Every company is sitting on mountains of data. But how is it possible to filter out precisely the information that they need most? With InfoZoom, a software developed by the Fraunhofer Institute, users are now no longer left fishing in the dark.
The film explains the complex software with a clear and simple metaphor. Indeed the story of a fisherman with characters created out of data textures gets straight to the heart of the core benefit and uniqueness of the InfoZoom software. And does so in such a way that not just IT people can easily grasp it.

„We searched an easy analogy for our software.
Bär Tiger Wolf found it.“
Stephan Hofer
Marketing/PR, humanIT Software GmbH

Winner of the international Red Dot Award: Communication Design 2012.

Hier gibt es die deutsche Version dieses Films zu sehen.

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