The story of flight

The IPO.Log software enables the visualization and optimization of complex manufacturing and assembly processes and as such is unique worldwide. Although the software is already being used by large corporations such as Volkswagen or Siemens, the manufacturer has difficulty explaining to users the core benefit and key differentiator of the product in simple, understandable terms.

“Our aim is to make IPO.Log the global standard among planning tools. To achieve this we are looking for a communication tool that is understood internationally, that appeals equally to various target groups, and that positions us favorably with customers as an innovative specialist within the space of a few minutes.”
A short film, as entertaining as it is informative, that captures the product’s core benefit in a single concise metaphor.

The story of aviation pioneer Otto Lilienthal. It perfectly transports the video’s target message, which had previously been formulated in a workshop with the manufacturer: If you can’t visualize, you’re stuck with laborious trial and error.