The sound of innovation

  • Customer: Procter & Gamble
  • Agency: Bär Tiger Wolf
  • Production: Bär Tiger Wolf

The R&D Innovation Center of Procter & Gamble’s located near Frankfurt is one of the biggest outside of the US. A key focus area there is the core development of Pampers diapers. Physicist Dr. Mattias Schmidt is R&D fellow. His basic research on simulation and modelling has revolutionised the development of Pampers.

“Bär Tiger Wolf captures the topic of innovation so beautifully in the portrait of Dr. Mattias Schmidt, it’s music to your ears.”

Gabriele Hässig
Head of Communications, Procter & Gamble