Every company is sitting on mountains of data. But how is it possible to filter out precisely the information that they need most? With InfoZoom, a software developed by the Fraunhofer Institute, users are now no longer left fishing in the dark.
The film explains the complex software with a clear and simple metaphor. Indeed the story of a fisherman with characters created out of data textures gets straight to the heart of the core benefit and uniqueness of the InfoZoom software. And does so in such a way that not just IT people can easily grasp it.
Client: humanIT Software GmbH
Agency & Production: Bär Tiger Wolf
Author: Theo Eißler
Direction & animation: Marc Böttler
Music & Sound design: Thomas Eifert
Project leading: Ulrike Schaal