Leading in a crisis
Procter & Gamble
In 1914 the plans of Ernest Shackleton’s ambitious polar expedition were suddenly thwarted. His leadership style and handling of the crisis is an inspiration to this day.
Client: Procter & Gamble
Agency: Bär Tiger Wolf GmbH
Text: Theo Eißler
Design, Animation: Gerd Böttler
Projekt Management: Ulrike Schaal
Voice: Tom Zahner
© 2020 Bär Tiger Wolf
