Bär Tiger Wolf Corporate Storytelling

Leading in a crisis

Procter & Gamble

In 1914 the plans of Ernest Shackleton’s ambitious polar expedition were suddenly thwarted. His leadership style and handling of the crisis is an inspiration to this day.

Client: Procter & Gamble

Agency: Bär Tiger Wolf GmbH

Text: Theo Eißler

Design, Animation: Gerd Böttler

Projekt Management: Ulrike Schaal

Voice: Tom Zahner

© 2020 Bär Tiger Wolf

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