Bär Tiger Wolf Corporate Storytelling

Leading out of a crisis

Procter & Gamble

What does it mean to be and work in “crisis mode”?

We discovered a story that has become a kind of mirror for us: Am I just seeing what has been taken away from me? Or do I see what I have in my hand and what I can create?

„Crisis as an opportunity. Many are talking about it. But this inspiring story makes it lively and concrete.“

Astrid Teckentrup, Procter & Gamble, Senior Vice President Sales DACH & International customers

Client: Procter & Gamble

Agency: Bär Tiger Wolf GmbH

Text: Theo Eißler

Design, Animation: Gerd Böttler

Projekt Management: Ulrike Schaal

Voice: Tom Zahner

© 2020 Bär Tiger Wolf

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