Leading out of a crisis
Procter & Gamble
What does it mean to be and work in “crisis mode”?
We discovered a story that has become a kind of mirror for us: Am I just seeing what has been taken away from me? Or do I see what I have in my hand and what I can create?
„Crisis as an opportunity. Many are talking about it. But this inspiring story makes it lively and concrete.“
Astrid Teckentrup, Procter & Gamble, Senior Vice President Sales DACH & International customers
Diesen Film gibt es auch auf Deutsch.
See also: “Leading in a crisis”.
Client: Procter & Gamble
Agency: Bär Tiger Wolf GmbH
Text: Theo Eißler
Design, Animation: Gerd Böttler
Projekt Management: Ulrike Schaal
Voice: Tom Zahner
© 2020 Bär Tiger Wolf
