Bär Tiger Wolf Corporate Storytelling

Focus in the crisis

Procter & Gamble

Being and working in crisis mode does not trigger joy and enthusiasm. What does it take? What helps? Especially for leadership?

The following little story from 1969 inspired us to create an impulse film for Procter & Gamble because it brings to light a highly relevant insight.


Zur deutschen Version des Films.


An additional film of this series: “Leading in the crisis”.

Client: Procter & Gamble

Agency: Bär Tiger Wolf GmbH

Concept: Bär Tiger Wolf

Text: Theo Eißler

Illustration & Animation: Gerd Böttler

Director & Project Lead: Ulrike Schaal

© 2020 Bär Tiger Wolf

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