The sound of innovation
Procter & Gamble
The R&D Innovation Center of Procter & Gamble’s located near Frankfurt is one of the biggest outside of the US. A key focus area there is the core development of Pampers diapers.
Physicist Dr. Mattias Schmidt is R&D fellow. His basic research on simulation and modelling has revolutionised the development of Pampers.
„Bär Tiger Wolf captures the topic of innovation so beautifully in the portrait of Dr. Mattias Schmidt, it’s music to your ears.“
Gabriele Hässig, Head of Communications & Sustainability, Procter & Gamble Germany
Client: Procter & Gamble
Agency: Bär Tiger Wolf GmbH
Concept & Direction: Theo Eißler
Camera: Eike Zuleeg
Editing: Marc Böttler
Music: Mattias Schmidt
Stock Footage: private
Project Lead: Theo Eißler
© 2016 Bär Tiger Wolf
