Bär Tiger Wolf Corporate Storytelling

The sound of innovation

Procter & Gamble

The R&D Innovation Center of Procter & Gamble’s located near Frankfurt is one of the biggest outside of the US. A key focus area there is the core development of Pampers diapers.

Physicist Dr. Mattias Schmidt is R&D fellow. His basic research on simulation and modelling has revolutionised the development of Pampers.

„Bär Tiger Wolf captures the topic of innovation so beautifully in the portrait of Dr. Mattias Schmidt, it’s music to your ears.“

Gabriele Hässig, Head of Communications & Sustainability, Procter & Gamble Germany

Client: Procter & Gamble 

Agency: Bär Tiger Wolf GmbH

Concept & Direction: Theo Eißler

Camera: Eike Zuleeg

Editing: Marc Böttler  

Music: Mattias Schmidt

Stock Footage: private

Project Lead: Theo Eißler

© 2016 Bär Tiger Wolf 

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