Leading out of a crisis

  • Kunde: Procter & Gamble
  • Agentur: Bär Tiger Wolf
  • Produktion: Bär Tiger Wolf

What does it mean to be and work in “crisis mode”?
We discovered a story that has become a kind of mirror for us: Am I just seeing what has been taken away from me? Or do I see what I have in my hand and what I can create? 

„Crisis as an opportunity. Many are talking about it. But this inspiring story makes it lively and concrete.“

Astrid Teckentrup
Procter & Gamble, Senior Vice President Sales DACH & International customers

Diesen Film gibt es auch auf Deutsch.

See also: “Leading in a crisis”.